Professional Experience


W.W. Grainger Inc.

Manager, SEO
Lakeforest, IL     September 2010 to Present

• Working closely with different departments as an in-house SEO expert to support website traffic & revenue, website conversion, and online customer retention & shift
• Evaluate existing site architecture and incorporate SEO techniques including keyword research, link building, on-page HTML/content optimization, and usability
• Monitor SEO KPIs and analyze web analytics/ranking position data to evaluate project performance and adjust priorities
• Track and maintain SEO budget, ROI projections, and assist with creative development
• Research SEO best practices and worked with several keyword research and web analytics tools
• Develop enterprise SEO trainings, establish recommendations by utilizing best practices and site assessment
• Managed vendor relations with top online marketers on Search Marketing strategies and campaign management
• Additional involvement included paid search campaign, conversion optimization, new platform build out, and vendor evaluation

eWave Research

Consultant, Search Marketing
Chicago, IL     March 2010 to April 2012

As an Internet Marketing and Business Development firm, we provide full Search Engine Marketing solutions SEO, SEM, SMO as well as Online Brand Reputation Management solutions, Web Development, web site design and site content creation.
• Oversee and coordinate several projects of Web Development and Internet Marketing campaign
• Responsible for ranking competitive keywords and getting leads to clients' web presences by using white-hat SEO practices
• From content creation, on-page & off-page optimization to social media marketing, I assist clients with everything to increase ROI through search engine marketing
• I have special passion in organic SEO and user-centered web design, and I consistently researching on current SEO trends and practices

SEO Consulting

Independent  Search Marketing Consultant
Chicago, IL     March 2007 to December 2010

• Worked with XHTML, CSS, XML, PHP, and several content management system
• Developed web presence for different businesses and individuals based on Contemplate CMS and optimized content & structure in support of SEO
• Researched SEO best practices and worked with Google Analytics, Coremetrics, Ominiture, Google Adword, SEOmoz Pro Tools, and Google Webmaster Tools
• Plan strategies and oversee the web development and internet marketing projects
• Rank competitive keywords and getting leads to clients' web presences by using white-hat SEO practice:
    - Manage Keyword Market Research     - Web Audit and Analytics
    - On Page and Off Page Search Engine Optimization
    - Search Engine Marketing
    - Social Media Marketing
• Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns

Monda Windows and Doors

Consultant, Internet Marketing
Chicago, IL     May 2010 to November 2010

• Provide recommendations on web site development and optimized site architecture and content in support of SEO
• Achieved top rankings for revenue driven keywords using white-hat SEO best practices
• Increased online traffic by 35%, generate new leads through natural search results, and increase ROI and brand exposure via quality web traffics
• Lowering overall marketing cost by using creative internet marketing strategies

Several Chicago Based Businesses and Organizations

Internet Marketing Consultant
Chicago, IL     July 2008 to July 2010

Li Ma

About Li Ma

Li Ma is a Chicago based SEO strategist. He has extensive knowledge and experience in Search Engine Optimization and other Digital Marketing best practice and tactics.