Chicago SEO

W.W. Grainger Inc.

SEO Analyst
Lakeforest, IL     September 2010 to Present

- Working closely with different departments as an in-house SEO expert to support website traffic & revenue, website conversion, and online customer retention & shift
- Evaluate existing site architecture and incorporate SEO techniques including keyword research, link building, on-page HTML/content optimization, and usability
- Monitor SEO KPIs and analyze web analytics/ranking position data to evaluate project performance and adjust priorities
- Track and maintain SEO budget, ROI projections, and assist with creative development
- Research SEO best practices and worked with several keyword research and web analytics tools
- Develop enterprise SEO trainings, establish recommendations by utilizing best practices and site assessment

eWave Research

Search Marketing
Chicago, IL     March, 2010 to Present

As an Internet Marketing and Business Development firm, we provide full Search Engine Marketing solutions SEO, SEM, SMO as well as Online Brand Reputation Management solutions, Web Development, web site design and site content creation.
- Oversee and coordinate several projects of Web Development and Internet Marketing campaign
- Responsible for ranking competitive keywords and getting leads to clients' web presences by using white-hat SEO practices
- From content creation, on-page & off-page optimization to social media marketing, I assist clients with everything to increase ROI through search engine marketing
- I have special passion in organic SEO and user-centered web design, and I consistently researching on current SEO trends and practices

SEO Consultant

Freelance Web Development + SEO Strategist
Chicago, IL     2008 to 2010

- Worked with XHTML, CSS, XML, PHP, and several content management system
- Developed web presence for different businesses and individuals based on Contemplate CMS and optimized content & structure in support of SEO
- Researched SEO best practices and worked with Google Analytics, Coremetrics, Ominiture, Google Adword, SEOmoz Pro Tools, and Google Webmaster Tools
- Plan strategies and oversee the web development and internet marketing projects
- Rank competitive keywords and getting leads to clients' web presences by using white-hat SEO practice:
    - Manage Keyword Market Research     - Web Audit and Analytics
    - On Page and Off Page Search Engine Optimization
    - Search Engine Marketing
    - Social Media Marketing
- Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns

Monda Windows and Doors

Internet Marketing Consultant
Chicago, IL     May, 2010 to November, 2010

- Provide recommendations on web site development and optimized site architecture and content in support of SEO
- Achieved top rankings for revenue driven keywords using white-hat SEO best practices
- Increased online traffic by 35%, generate new leads through natural search results, and increase ROI and brand exposure via quality web traffics
- Lowering overall marketing cost by using creative internet marketing strategies

The Senina Spa

Internet Marketing Consultant
Chicago, IL     2008 to 2010

This company’s objective was to create a website and generate online traffic to it. I analyzed their core business and potential strategies. With the proper analysis and research, I built the website presence and formulated a plan for optimizing and promoting their site. After my plan had been completed, their online traffic had increased by 60%, and it's continuing to rise. Daily unique visitors to the site is about 70% and the company had top 10 search engine rankings for several target keyword phrases.
- Oversee the Internet marketing strategies, and serve as a Website and SEO Consultant
- Plan strategies and executions for online marketing and management initiatives
- Build and manage the company’s website, and be responsible for any updates on content development, publishing and image selection & uploading
- Responsible for developing online marketing plans and search engine ranking optimization
- Make improvement on the website’s appearance and its content to attract different search engines effectively indexing and crawling its pages
- Manage Keyword Market Research on targeted market searching habits, optimize on page keyword placement and density, build quality relevant back-links, and develop social media marketing
- Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns