What is Linkbaiting?

– Linkbait is essentially a piece of content placed on a web page – whether it’s an article, blog post, picture, or any other section of cyberspace – that is designed for the specific intention of gathering links from as many different sources as possible.

– Linkbait describes a variety of practices – all of which seek to generate incoming links to a website or blog from other sites.

– Linkbait focuses on creating unique, useful and provocative content that people respond to by linking to it and sharing with others.

– Linkbaiting refers to content, videos, images or anything on the web that is created with the intention of increasing links to a website.

– “Linkbait is the website content that targets link-friendly audiences. Its goals include high levels of traffic, visibility, branding, numerous links. Linkbait combines the practices of viral marketing with popular tech brands.” (SEOMoz)

– Linkbait is not manipulation. If a blogger links to your content, it should be because their audience benefits directly from that link – they learn something new, have access to a fantastic tool, get a hearty laugh or discover something that provokes discussion.

– The linkbait way of link building is a mindset. To do it well, you need to put thoughts of manipulating the system to one side and focus entirely on providing value to your clients users and making that value easy to link to.


Li Ma is a Chicago based SEO strategist. He has extensive knowledge and experience in Search Engine Optimization and other Digital Marketing best practice and tactics.

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This entry was posted on Friday, May 28th, 2010 at 3:43 pm and is filed under Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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