You can measure the loading time of your pages and overall website inside Google Analytics now. The time your pages take to load and the overall responsiveness of your site are critical in terms of usability, conversions, SEO (Search Engine Optimization) and PPC (Pay Per Click). So it is great to be able to measure this.
Loading speed is also an important factor in how your website ranks in Google organic (free) search results and landing pages that are slow to load impacts your Google AdWords Quality Score.
Setting up Site Speed in Google Analytics
If you have logged into Google Analytics you will notice your Site Speed report is full of zeros, this is because you will need to make a change to your Google Analytics tracking code in order to get data into the reports.
You will need to add the following line to your Google Analytics tracking code;
So the following default code;
This code is for the latest version of the Google Analytics tracking code, known as ‘asynchronous’ or ‘async’. If you are using the traditional or legacy tracking code you can find details in the Google Analytics support article.
In order to view the website Loading Speed report, you have to activate the new version of Google Analytics, Go to “Content”, and click “Site Speed”.