How does the pages of a web site get indexed? How do the search routines really work? Only the owners or the operators of the search engines know for sure, and this is generally very top secret for them to stay in their businesses. The process is continually improved, as all useful computer software is.
The information that the operators of the search engines will release, combined with the results of research into why certain pages are at the top of the list of results of certain searches, help us in the process of optimization. Using this information, we can make a reasonable determination of what techniques can be used to enhance a web site’s visibility and effectiveness in the search engines.
Through an analysis of your existing or proposed web site, we can recommend and implement changes that can dramatically improve your site’s chances of being found. Some of these changes may alter the actual content of what is displayed on a page. Many of these changes, however, have no effect on what a user sees when visiting your site, but will help the search engine spiders to correctly view and index a site.