In the current economic climate, businesses are looking for every possible ways to improve efficiency and save money. Regular monthly budgets are examined and justified. Can an alternative be found? Is that payment worth the money being spent?
Many businesses are starting to pay for SEO services. Some are even paying monthly for “ongoing SEO activities,” regardless of whether they really know what services they are actually paying for. Sometimes these businesses are afraid to stop the payments, fearing that once the SEO service stops being involved the site will disappear from search engine results. SEO is no different from attorney or accounting services. if businesses pay for any of these services, they should see evidence of their work.
Regardless of whether companies are receiving a SEO service report or not, they should be able to see results. Results from SEO efforts can come in many different forms, but the vast majority are visible. Ask yourself the following key questions:
– Since the beginning of receiving SEO services have you noticed an increase in traffic to your site and/or changes to user behavior?
– Google analytics should be installed on your site. Simple numbers of people on the site is not enough. If more people are finding you, are they coming back? Do they look at more than one page? A good SEO company will take the time to interpret the results and tell you what they mean, but you should also be able to look yourself.
– Noticed an increase in inquiries either by contact form, e-mail or telephone?
– An increase in traffic has to turn into something beneficial or real profit for your business. If traffic has increased but the number of inquiries hasn’t, something needs to be improved on your site.
– Typed a keyword or phrase that is absolutely critical to your business into Google, see where does the company’s website appear in the search result?