Google’s Freshness Update in Search Results

Google just rolled out a new algorithm update designed to pick and select which queries demand fresher results impacts about 35% of searches. Where their Caffeine architecture allows Google to quickly crawl the mass and complex contents of the Web, this latest update is meant to select which queries require the most recent results.

One clarification between “Search Queries” and “Keywords”: When Google says 35% of queries, these are words that people are actually searching for. It’s not necessarily just every keyword in the keyword universe. What we started to see is more recent posts being annotated to the SERPs, so they’re having 8 hours ago, 3 hours ago, 18 minutes ago.

“Different searches have different freshness needs,” Singhal wrote. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.”

So let’s see how this new update rolls out. I certainly look forward to comments and feedback from you guys.


Li Ma is a Chicago based SEO strategist. He has extensive knowledge and experience in Search Engine Optimization and other Digital Marketing best practice and tactics.

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This entry was posted on Friday, November 4th, 2011 at 2:47 pm and is filed under Internet Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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