Dynamic URL vs. Static URL

Why Static URLs are Best for SEO

When attempting to improve a site’s ranking, it can be productive to examine the URL structure and do what you can to make it more SEO responsive. Namely, if the URLs are dynamic, it would be in your best interest to change them to static. Dynamic urls are bad for seo.

What is URL Structure?

URL structure is one factor that helps search engines find the targeted web site. Search engines generally find “clean” URLs faster and easier, which would translate into a static URL, or a URL that never changes, doesn’t have symbols, and uses keywords. Some examples of dynamic vs. static:

A dynamic URL, which changes based on what database it was found by:


A static URL on the other hand, is a URL that doesn’t change and ideally uses keywords. It looks like this:


Dynamic URL vs. Static URL

A dynamic URL structure means that the URL is stored in a database and can change based on what database led the reader to the targeted web site.

The downside to a dynamic URL is that search engines don’t like them as much as static URLs, meaning they have a lower click-through rate and they can lead to duplicate content problems.

A static URL means that the URL cannot be changed unless the HTML code is re-written.

The advantage to a static URL is that search engines find them faster, and they help to keep your server more organized. Additionally, it’s easier to use keywords in the URL, which attracts users, and results in more click-through.

Should You Switch?

If you use dynamic URLs you should consider switching to a static URL structure. It will help keep the site more organized, increase the click-through rate, and help the site get crawled and indexed faster and easier by search engines. Additionally, you would only have one URL assigned to each page and product.

When you make the switch, you should make sure the URLs are more consequential and use targeted keywords.

For example, instead of having a URL that says www.example.com/store/product1.html, you could have a URL that uses a keyword and looks more like this: www.example.com/rubber-gloves.

When a customer sees this URL, they will know exactly what the page will hold — a page on web site designs.

The Bottom Line

Static URLs have an advantage. They are easier for search engines to read and your users can easily figure out what the URL will lead them to. Using keywords within the URL structure gives static URLs a lead over dynamic URLs. To increase the overall click-through rate and help out the web site’s SEO effort, I suggest you make the switch.


Li Ma is a Chicago based SEO strategist. He has extensive knowledge and experience in Search Engine Optimization and other Digital Marketing best practice and tactics.

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This entry was posted on Wednesday, May 4th, 2011 at 10:29 am and is filed under Internet Marketing, SEO, Web Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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